DigitalFilipino Janette Toral interviewed Xend Business Solutions Inc. (http://www.xend.com.ph) CEO Bjorn Pardo on the need for merchants and buyers to increase their trust when transacting online.

Bjorn also discussed his plans of introducing a group buying site that will tap into the online merchants community to introduce their products and services to a broader targeted audience.

This is also a follow-up to his earlier presentation on preferred Philippines e-commerce marketplace and forms of payment at the DigitalFilipino E-Commerce Summit 2010.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.